appear to love Oakland
City's economy gets nearly $4.1 million in 2002 from movies, commercials.
Oakland Tribune (August 19, 2002)
cast and crew filming scenes for a Microsoft ad campaign rested
under white tent canopies in the parking area of Auto Pro, Inc.,
replacing the vintage Mercedes that typically fill the lot.
the film crew present, the business area near the intersection of
Telegraph and Claremont avenues was more lively with a taste of
Hollywood in their back yard, curious residents and business patrons
slight inconvenience of not being able to park in front (of my house)
was outweighed by the thrill of seeing the commercial being filmed,"
said a nearby tenant.
signs, large trailers, heavy-duty tape, and between 50 and 100 crew
darting in and out of equipment trucks, these are the telltale signs
of film and commercial sets.
is experiencing a surge in filming," said Oakland Film Office
head Ami Zins. "Over the past two weeks, Microsoft, Yahoo and
Lincoln Mercury (Ford) have taken over city streets, bridges and
buildings for ad campaigns."
city is making a name for itself and becoming a popular place to
film projects, location managers and production supervisors said.
and Alameda County are incredibly supportive of the film-making
process," said Ellen Lent, a San Francisco-based production
supervisor. "The industry is cyclical and we are always looking
out for new hot spots. Oakland is getting a lot of attention."
filming, Oakland can look like a typical American city or street,
Lent said. Essentially, the city's varied geography and architecture
can be made to look like somewhere else.
of the earliest movies filmed in Oakland date to the silent film
"The Roman"(1908) and "The Sea Wolf" (1913),
which featured Oakland native and author Jack London in a bit role.
to the Oakland Film Office, 95 days of filming have taken place
this year -- 62 projects total.
statistics include still photography, documentaries, feature films,
short subject, music videos, commercials, television programming
and public service announcements.
the benefits are local merchants whose properties are being used.
Pruitt, owner of the Kingfish Cafe and Pub on Claremont Avenue,
was paid $3,000 by Microsoft for a half day of filming.
was restricted on Claremont the day of the shoot, which is the case
for most productions. The city requests signs be posted 72 hours
in advance to alert residents and business owners.
Oakland Film Office estimates the impact on the local economy is
$43,000 for each day of filming.
figure is established by a study conducted by the MPAA (Motion Picture
Association of America)," said Janet Austin of the Oakland
Film Office. "We use the MPAA study since the information from
the production company regarding economic impact is often considered
2002, the office estimates nearly $4.1 million has already been
dropped into the pockets of local businesses and workers hired.
figure reflects the estimated amount productions spend per day in
the local economy," said Zins. "Gas, food, materials,
and lodging -- these types of expenditures."
fees range from $150 per day for features and commercials to $1,000
for the projects shot inside City Hall. Productions are required
to have filming and location permits, with these funds going into
the city's general fund, said Zins.
second and third Matrix movies were filmed at Manex Studios in Alameda,
on the former Alameda Naval Air Station. Local unions estimate tens
of millions of dollars were spent in the area during production,
San Francisco boasts of memorable vistas and recognizable scenery,
location manager and filmmaker Wilson Wu said Oakland is a cheaper
place for productions.
some regards I would say filming in Oakland is 50 percent cheaper
than San Francisco," he said. "Residents are also more
cooperative and the ones that are not, I explain that these projects
help export an image of the city."
crews are often hired for the shoots, but depending on the number
of days in Oakland, producers will bring in camera operators, production,
and other staff from out of town.
recent Yahoo commercial had 90 percent of its crew hired locally,
while Microsoft brought most of the nearly 70 crew from elsewhere.
more productions using local crews, some film makers are being
drawn back to the area," said Wu. "But the slow economy
has forced many in the industry to leave Oakland, heading for
other areas with more projects."
Oakland film office can be reached at 238-4734.
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